In the world of fashion, there’s a disruption happening. Although fashion traditionally treasures centuries-old cultivated practices passed down from master craftsmen, it has been unable to stay unaffected by the rise of technology that has revolutionised the way humans work.
In an age of 3D printing, virtual reality gaming, and social media livestreaming, where living is seamless and seemingly limitless, it’s no wonder that the classic world of fashion is also getting an upgrade. And there’s no better place to witness it than at Malaysia Fashion Week 2016.
Toi – The Dressmaker is a bridge line of Zang Toi, New York. Presenting for the first time at the Malaysia Fashion Week, Toi – The Dressmaker collection for Spring/Summer 2017 will feature a special dedication to women empowerment. Toi – The Dressmaker will showcase 18 looks of women in power suits for day and Epson digital textile print for cocktail and evening pieces.
1. A Fashion Line Melding The Past And The Present
Toi – the Dressmaker collection takes inspiration from Zang Toi’s New York Spring/Summer 1990 collection with the theme of traditional Malaysian heritage. There will be a total of 18 looks, showcasing a woman’s power suit for day to cocktail and evening pieces. Six pieces were custom-created to include unique wayang kulit prints that were digitally printed by the Epson SureColor F series printer.
2. No A4 Papers Allowed Near This Printer
In the past, creating prints would be done through the silk-screening process, which is costly, labour-intensive and limited to just six to eight colours. But through digital textile printing, designers can select patterns and fabrics to be printed easily in small runs with no constraints to design or colour.
“Working with the Epson digital dye sublimation printer was truly exciting. It’s just amazing that the machine uses the silk screen technique but works more like a photocopy machine,” said Zang Toi.
3. Toi – the Dressmaker and Epson Collaboration Marks The Future
“This collaboration will stand for unrivaled glam and unrelenting approach to perfection and craftsmanship. Life with technology has never been more fashionable,” added Toi.
The ease of digital textile printers allow designers to have an unprecedented level of control in producing their designs. Now able to have a quicker turnaround time with no compromise to quality, designers at Helmut Lang have used their own photographs of unlikely-sounding inspirations like subway walls and peeling paint, to create unique, abstract designs for the brand’s collection of tops and dresses.
The sky is the limit with this new technology, and Zang Toi is ready to fashion a new world together with Epson.
Come witness this cutting-edge fashion collaboration this 5 November at MFW2016. You can register for your free ticket to Toi – The Dressmaker fashion show at the registration counter at MFW2016. Tickets are given on a first come first serve basis.
Epson will also be providing live demos at their booth (B-51, Hall B) where you can experience their amazing digital textile printers and capabilities first hand.
There will also be exclusive limited edition Zang Toi t-shirts printed using Epson F2000 Direct-To- Garment printer for lucky visitors!